Interview between Christna Chap, Karger’s Head of Editorial Development, and Eirik Wahlstrøm, CEO of Ludenso

What is Augmented Reality?

Augmented Reality (AR) is a powerful tool that enhances our ability to explore our environment through immersive visual elements. It is an increasingly popular digital experience that is sprouting across many industries and gradually becoming a normal part of our lives, whether we are viewing units of measurement through our phones to see if a couch will fit in our living room, playing a mobile game that utilizes our immediate environment, or projecting labels onto a human body to learn anatomy. With such a wide array of applications, it’s no wonder that AR holds so much potential in the field of medical science research and education. Karger’s new partnership with Ludenso is out to seize this very potential.

Ludenso provides an AR platform that enables readers to view and interact with visual materials – 3D images and video – through AR. Integrating this technology into our peer-reviewed journals, authors of scientific articles can boost reader engagement with the inclusion of 3D models relating to their research, e.g. with 3D representations of biological structures such as cells, tissues and organs. AR is also a means to enhance understanding through immersion and interactivity by allowing the user to explore a concept through new dimensions and ultimately make complex topics more accessible. This partnership marks the debut of Ludenso’s technology in scientific journals, and provides substantial advantages to authors who publish their articles in Karger journals and the broader scientific community. While the application of AR in publishing is in its early stages, its strong utility makes it a significant leap in the world of scientific publishing.

Why Augmented Reality in Research?

As AR technology makes headway, harnessing it for educational and practical purposes will advance communication and transfer of scientific knowledge. Ludenso’s 2023 Impact Report reveals that 50% of surveyed readers reported better information understanding and retention when reading AR enriched publications. Additional research also supports the idea that visual aids such as interactive 3D images can enhance reading comprehension and engagement. When we are able to view and experience concepts in a more immersive and interactive format, it can lead to greater precision in our understanding and practice in the medical field. With AR growing in use among healthcare professionals and researchers, there is a brighter future for scientific communication and medical research, and, thus, for patient care and outcomes.

If you are interested in publishing an article in one of Karger’s journals that features AR enriched models, you can read more about our AR enhancement options and specifications. If the AR option sounds intriguing but you are unsure how to integrate AR into your research article, Karger offers support throughout the entire publication process.

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